Law School Admissions What You Need to Know

document.createElement('audio'); https://media.blubrry.com/admissions_straight_talk/p/www.accepted.com/hubfs/Podcast_audio_files/Podcast/iv_christine_carr_law_admissions_2019.mp3Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify Interview with Christine Carr, Accepted Law School Admissions Consultant [Show Summary] How can you optimize your application and get into the law school of your dreams? Our guest today, Christine Carr, will give you the scoop. Christine Carr graduated from Harvard University in 1993 and from there pursued a career in higher education. Before joining Accepted in 2018, she served first as Assistant Director of Admissions and then, since 2014, as Associate Director of Admissions at Boston University Law School. Needless to say she knows law school admissions inside and out, and she’s going to share what she knows today on AST. Everything You Need to Know About Law School Admissions [Show Notes] The standard line in admissions is that admissions and higher ed is not a field people decide to go into in kindergarten. What has been it’s attraction to you? How did you get into it? [2:00] After college I had an amazing opportunity to work in higher education as Assistant Director of Athletics at Suffolk University and also serve as softball and volleyball coach. It was great for me to do both the administrative aspect and athletic as I was a student athlete. I did that for five years, and coaching was starting to lose its luster, but I enjoyed being part of higher education, with really interesting people coming on campus and a really wonderful atmosphere. I realized I had been recruiting athletes so it seemed like working in admissions would be a nice transition. You recently joined Accepted as a consultant after 15+ years in different admissions roles, the last nine at BU and the last four of those as Associate Director of Admissions. What kind of experience, activities, or qualities did you like to see in law school applicants? [4:07] There is a variety, and at the institutions I was working at there were no real cookie cutter applicants. First and foremost we looked for academic success the ability to show they could be successful in a classroom was important. Then you’re thinking about the school community, and you want to admit people who classmates will learn from, will consider a true colleague, and value as part of their network. Throughout the process we were looking for applicants who had taken advantage of opportunities in the past, jumping in full force as a willing/able participant. Through resumes, personal statements, and so forth, we were looking for human beings who were active learners and willing to embrace the whole aspect of a law school education. You reviewed over 10K applications while at BU. What made an application and specifically a personal statement stand out for you? [6:06] My gut reaction to this question is what makes one stand out in a not so great way. To start with a personal statement that rubs me the wrong way is not proofread, with errors in the first paragraph to me that was always glaring. Law school is a professional school, and that carelessness and lack of attention to detail is bad. In terms of good personal statements, they are clear and concise, and fit in the whole narrative of the application of why this applicant is interested in going to law school. The personal statement is an essential piece of the narrative, to show the applicant as a person, and to assist the admissions committee in terms of who this person is going to be as member of the community. The admissions committee is looking for more depth – not just a rehash of the resume, or an autobiography. In the legal profession you are doing lots of writing, so I want to emphasize again that being clear and concise is critical. How would you recommend that applicants handle addenda to address a weakness like a drop in grades? [14:03] You never want the admissions committee to ask the question â€Å"why?† in any aspect of the application and not have you answer in your own words. The majority of admissions counselors are on the side of the applicant and hope for the best, so if given the opportunity would create a good story for the applicant, but it is helpful to have the applicant acknowledge a blip. Don’t get too personal and give too much information â€Å"parents went through a divorce,† is fine, but don’t need to know beyond that. The nitty gritty can be left out. For personal difficulties, err on the side of under sharing. â€Å"I was dealing with personal issues† is perfect, you don’t need to let us know what those personal issues were. We are looking for you to acknowledge the issue and that there were repercussions, but you got help/assistance and were able to move on and do much better. You don’t want it to sound like an excuse, just providing context. Y our application will be part of the bar application later, so this aspect is important. If you have questions about what to write ask the admissions office where you are applying so you can be sure to give the best answers moving forward. You started with Accepted earlier this year. How has your perspective on admissions changed since you became a consultant? [19:47] I always knew it was overwhelming, scary, and exciting for applicants and now I am really seeing that on the consultant side. I felt like I was always rooting for applicants while sitting in the admissions chair, and that is elevated now – I am really rooting for my clients to get into their dream school. It is allowing my nurturing self to come through a little bit more as opposed to being the gatekeeper before. Now I am one of the people knocking on the door, and it’s enlightened my view of what the applicant is going through. What I almost took for granted in terms of common knowledge I am now realizing is not. Applicants need help to understand the process. How do you recommend that applicants research professional opportunities before they apply and confirm this three-year and six-figure commitment is right? [24:05] Informational interviews are amazing. You don’t have to become a paralegal or get an internship or job in the legal profession to determine it is right, but it is amazing how lawyers and people in the legal profession will find time for future lawyers. Take them to coffee. Ask questions about whether or not they like their job, what are the best aspects, and try to envision if you could see yourself doing this job. That is essential for admissions committee members to see and understand so they can feel confident that you know it is the right place for you. What do applicants frequently just not understand about the law school admissions process that they should really grasp before they start applying? [26:45] Often I would think to myself that I wish the person had someone to talk to about the application itself and if law school is right for them. I go back to the aspect of, you’re applying to law school, it’s a professional school, and attention to detail is tantamount to success. It would drive me crazy when applicants would send emails that were incredibly casual, all lower case, where punctuation was nonexistent. You want to be at all times, in all correspondence, showing your most professional self. As a former admissions director what are the most common mistakes to avoid in law school applicants? [29:32] Not answering the questions as they’re asked. Applicants are often applying to 10+ schools, but you still need to treat each school as a singular entity, and that every question is answered as it’s written. Make sure you are answering all of the prompts. No personal statement prompt is exactly the same. With so many applicants, if you don’t answer the right question, this really could be held against you. Also, make sure you are using proper capitalization – capitalizing your name and street address. If you don’t, there is someone in an admissions office that needs to change everything that is messed up, and they are not happy to be doing it. Can you touch on the issue of concision and of rushing? [33:04] At BU we would tell applicants that personal statements and optional essays should be two pages double-spaced on average. Of course we would read them if longer, and if they were amazing on one page that was fine, too. Remember that an individual committee member is reading hundreds of applications and there is some reader fatigue, so if your personal statement is on page four and circling the drain, readers are going to glaze over and not get the full impact you are hoping for. It goes back to answering questions as they’re asked and following guidelines you are given. Any last words of advice? [35:16] I’m going to go back to proofread, proofread, proofread. Related Links: †¢ The Law School Admissions Guide: 8 Tips for Success, a free guide †¢ Christine Carrs Bio Page †¢ Contact Christine Carr †¢ Law School Admissions Guidance Related Shows: †¢Ã‚  Innovative Education in NYC: All About Cornell Tech †¢Ã‚  U.S. News Rankings: Everything I Ever Wanted to Know (But was Afraid to Ask) †¢Ã‚  Bain Company’s Keith Bevans Talks About Careers, Life at Bain †¢ Law School Applicants: Things to Think About When You Apply Subscribe: Podcast Feed

Why Recreational Hunting Of Western Canada Is Morally...

In his letter titled â€Å"Why Recreational Hunting in Western Canada is Morally Justified,† Sven states that he is arguing for â€Å"responsible hunting where the primary benefits are the pleasure of hunting animals in the wilderness and eating their meat.† Despite several strengths, his weaknesses in reasoning outweigh the few positives. Thus, the letter’s overall worth is negligible. The letter’s weaknesses in reasoning lie in Sven’s central justifications for recreational hunting, being human pleasure and eating meat, in his supporting argument for animal suffering, and in his failure to define recreational hunting’s necessity. To begin, I will address the strengths of Sven’s letter. The first strength is that Sven defines his argument’s parameters, allowing him to eliminate several counterarguments against his claim. Sven specifies that the hunting type he argues for does not include killing for protection or sustenance, nor negligent hunting practices that promote needless harm to humans, property, or wildlife. Additionally, Sven rejects using bait or vehicles. Sven’s most significant strength is when he defines the moral relationship between humans and animals, stating, â€Å"[a]nimals deserve respect, but so do humans, and when there is conflict of interests, the interest that humans have in feeding their families must prevail.† Stuart Rachels, in his evaluation of Utilitarianism, argues that humans are special in many ways but are not the only beings capable of suffering, and thusShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCharacteristics Model 263 Ethical Dilemma Spitting Mad 264 Case Incident 1 Multitasking: A Good Use of Your Time? 264 Case Incident 2 Bonuses Can Backfire 265 3 9 The Group Foundations of Group Behavior 271 Defining and Classifying Groups 272 Why Do People Form Groups? 272 Stages of Group Development 274 The Five-Stage Model 275 †¢ An Alternative Model for Temporary Groups with Deadlines 276 Group Properties: Roles, Norms, Status, Size, Cohesiveness, and Diversity 277 Group Property 1: RolesRead MoreFundamentals of Hrm263904 Words   |  1056 PagesLabor Supply 14 Do We Have a Shortage of Skilled Labor? 14 Why Do Organizations Lay Off Employees during Shortages? 15 How Do Organizations Balance Labor Supply? 15 Issues Contingent Workers Create for HRM 16 Continuous Improvement Programs 18 Work Process Engineering 19 How HRM Can Support Improvement Programs 19 How HRM Assists in Work Process Engineering 19 Chapter 2 Fundamentals of Strategic HRM 28 Learning Outcomes 28 Introduction 30 Why Is HRM Important to an Organization? 30 DID YOU KNOW?:Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesaccording to a chapter’s learning objectives. †¢ Added new video clips and exercise recommendations in the Instructors Manual. †¢ Enhanced the test bank by adding more application questions. †¢ Revised the PowerPoint slides. A MESSAGE TO STUDENTS: Why Focus on Management Skill Development? Given that a â€Å"skill development† course requires more time and effort than a course using the traditional lecture/discussion format, we are sometimes asked this question by students, especially those who have

How Nature Can Be Seen Negatively Affecting The Characters...

Don’t Stop BeLEAFing Nature has always been viewed as beautiful and harmless. Flowers, trees, and even other things like the sky always make nature seem like it is the most fertile and gorgeous thing that God created. Nature also has many symbolic and metaphorical references to real life objects, places, and people. However, in the short story â€Å"Young Goodman Brown,† nature can be seen negatively affecting the characters. The story has many scenes of despair and discomfort when the natural world affects the characters well being. Human nature also comes into effect in this story, with actions being decided on the nature of the human. From the Satan ceremony being one of the most descriptive sections in the story, to the forest being yet†¦show more content†¦He can be seen walking back to his house and ignoring her presence. The story states, â€Å"But Goodman Brown looked sternly and sadly into her face, and passed on without a greeting† (Hawthorne n p). The reader can infer that after the ritual, Brown does not know what to think about anything anymore. He is discouraged and essentially in disbelief after what has happened. Brown doesn’t know if it is a dream or not, but he in shock when he wakes up, and doesn’t know what to do with his life. Forests, in many pieces of literature, represent chaos, freedom, magic, and many other metaphorical references. In â€Å"Young Goodman Brown†, the forest is where everything begins. Without the forest, the deciding factors of the story wouldn’t work out. Brown, in the beginning of the story, parted ways with Faith and takes a mysterious road. This is when chaos happens. Brown meets a unknown old man, and after that, everything changes. The forest in this story represents chaos and mischief. It can also be said that the forest has a bit of magic, too. One instance of magic is when the old man touches the tree. Hawthorne explains: As they went, he plucked a branch of maple to serve for a walking stick, and began to strip it of the twigs and little boughs which were wet with evening dew. The moment his fingers touched them they became strangely withered and dried up as with a week’s sunshine. (np) ThisShow MoreRelatedCorporate Communications - the Case of the Walt Disney Company13529 Words   |  55 Pages..... 23 2.4 Identity and Image – A Crisis in the making? ................................................................... 26 2.5 Disney – A typical example of corporate communication? ............................................. 28 Chapter 3 How Disney Manages Crises: Celebrity Scandals 3.1 Introduction ...................................................................................................................... 30 3.2 Scandals and the Image of Disney...............................Read MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 PagesPreface The cognitive-behavioral perspective is a relatively new development in the theory and treatment of obsessive–compulsive disorders (OCD). The possibility that a greater emphasis on cognitive factors might enhance a behavioral account of OCD can be traced back to Carr (1974), McFall and Wollersheim (1979), Rachman and Hodgson (1980), and Salkovskis (1985). Behavior therapy in the form of exposure and response prevention (ERP), which emerged in the 1960s and 1970s, proved to be a highly effectiveRead Morepreschool Essay46149 Words   |  185 Pagesthe Department Web site at http://www.cde.ca.gov/ re/pn or call the CDE Press Sales Office at 1-800-995-4099. An illustrated Educational Resource Catalog describing publications, videos, and other instructional media available from the Department can be obtained without charge by writing to the CDE Press Sales Office, California Department of Education, 1430 N Street, Suite 3207, Sacramento, CA 95814-5901; faxing to 916-323-0823; or calling the CDE Press Sales Office at the telephone number Read MoreStrategic Marketing Management337596 Words   |  1351 Pagesgrow libraries in developing countries www.elsevier.com | www.bookaid.org | www.sabre.org Contents Preface Overview of the book’s structure 1 Introduction 1.1 1.2 1.3 1.4 1.5 1.6 Learning objectives The nature of marketing The management process Strategic decisions and the nature of strategy The marketing/strategy interface Summary xi xiii 1 3 3 7 11 19 37 41 43 45 45 50 53 70 71 75 77 79 79 80 81 86 88 89 101 102 104 107 109 Stage One: Where are we now? Strategic and marketing analysisRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pages(the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictable culmination of the long nineteenth century, which was ushered in by the industrial and political revolutions of the late 1700s. But at the same time,Read MoreOrganisational Theory230255 Words   |  922 PagesOrganizational Theory takes you on a joyful ride through the developments of one of the great enigmas of our time – How should we understand the organization? Jan Ole Similà ¤, Assistant Professor, Nord-Trà ¸ndelag University College, Norway I really enjoyed this new text and I am sure my students will enjoy it, too. It combines rigorous theoretical argument with application and consideration of how managment practice is formed and shaped by ideas and concepts. The authors have brought their wealth of experienceRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesAttractions: Developing an OB Model 23 An Overview 23 †¢ Inputs 24 †¢ Processes 25 †¢ Outcomes 25 Summary and Implications for Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? â€Å"Most Acts of Workplace Bullying Are Men Attacking Women† 12 An Ethical Choice Can You Learn from Failure? 24 glOBalization! Does National Culture Affect Organizational Practices? 30 Point/Counterpoint Lost in Translation? 31 Questions for Review 32 ExperientialRead MoreFundamentals of Hrm263904 Words   |  1056 PagesUnderstanding Cultural Environments 4 The Changing World of Technology What Is a Knowledge Worker? 6 How Technology Affects HRM Practices 6 Recruiting 7 Employee Selection 7 Training and Development 7 Ethics and Employee Rights 7 Motivating Knowledge Workers 7 Paying Employees Market Value 8 Communications 8 Decentralized Work Sites 8 Skill Levels 8 A Legal Concern 8 Employee Involvement 20 How Organizations Involve Employees 20 Employee Involvement Implications for HRM 20 Other HRM ChallengesRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesValue I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business Review Finance Articles Eclipse of the Public Corporation 308 308 323 323 330 330 Article How I Learned to Live with Wall Street Article Second Thoughts on Going Public Article Reed−Lajoux †¢ The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition 10. Postmerger Integration 336 336 Text Hodgetts−Luthans−Doh †¢ InternationalRead MoreDamodaran Book on Investment Valuation, 2nd Edition398423 Words   |  1594 PagesSECOND EDITION I will be putting my entire second edition online, while the book goes through the printing process - it will be available at the end of the year. This may seem like a bit of a free lunch, and I guess it is. I hope, though, that you can do me a favor as you go through the manuscript. If you find any mistakes - mathematical or grammatical - could you please let me know? It would help me ensure that the typos do not find their way into the final version. Chapter 1: Introduction to Valuation

New Venture Investment in Singapore

Question: Identify a potential new venture opportunity in singapore and evaluate whether it will be feasible? Answer: Introduction Venture Capital is the capital which is provided to the business firm at the starting of the business for the high potentiality of growth (Kuratko and Hornsby, 2009). Venture capital is a very important source of capital which is required at the first stage of a business (Van Aardt, 2011. Venture capital is very risky investment for the investor because it is provided at startup position of a company and return is highly dependent on the companys growth (Ginsberg and Hasan, 2003). Mainly wealthy investors are interested to put their money in the business towards looking long-term growth (Timmons and Spinelli, 2009). Invest banks and some others financial institutions are also the sources of venture capital. Major decisions of business can be influenced by the venture capitalist (Klonowski, 2010). Singapore is a suitable hub for the business investment. Many international businesses have attracted for the business environment in Singapore. After the globalization, it becomes a potential destination for setting up new business. It is the 4th largest financial centre of the entire world. Various survey reports show that Singapore is one of the suitable place for operating business and commercial transaction. According to the oil refinery sector, it is ranked as third position and it possesses second position in regards of casino gambling. There is even lot of competitive market opportunities and demand of several products and services such as electronics product, retail sector, iron steel and garments. The reasons behind the growth of market are good transportation system, large availability of market place and skilled manpower (Spinelli and Adams, 2012). Singapore is denoted as entrepreneurship capital of the whole world. It is a very lucrative place for starting up new business venture. The administration facility and ultra-metropolitan culture provide a wide scope for experimenting with new ideas of business. According to the report of 2010, the total population of Singapore is about 5 million. The growth rate of population is 0.8 %. It is Singapore citizenship are of 60 % among total population and the rest are foreigners who are working in Singapore. Singapore falls under urban category due its small size. Due to its free market policies several investors get attracted for the investment in new business. Economic freedom helps to set up new business quickly (Hindle and Klyver, 2011). Singapore ranked as third position in respect to growth of economy. The growth rate of GDP is near about 14.47%. According to major credit rating authorities, it is rated as AAA. The proportion of services and manufacturing sector are respective 72.8% and 27.2%. Singapore is a world leader in respect of providing of services. The number of tourist is also high about 11.638 million. The government of Singapore has taken several initiatives for the growth of tourism industry. According to the growth of population, increasing number of tourists and economic development, it can be said the food beverage business is suitable. Also the demand of the food beverage is increasing day by day. Food Beverage Business Food Beverage business is suitable for the selection of new venture. Singapore is economically developed country and wealthy nation. So, rate of consumption food is increasing day by day. The past history and current economic trend shows that there is well opportunities for the growth of Food Beverage industry. According to the report of 2013, this industry has contributed 3.2% to the total GDP of the country. The production of agricultural product is very low and rapid urbanization can be observed. For this reason, the country imports food products larger than 90 % from the other Asian Countries. The expenditure on Food Beverage is growing rapidly. There several reason for the growing of consumption of Food Beverage such as increasing of working women, increasing in population of middle class people and increasing in individual earnings (Bradshaw and Carrington, 2009). The future growth of Food Beverage is expected due to high increase rate of income and increasing of tourist a rrival (McGivern, 2009). The business will set up mainly targeting the tourist with some innovative food items. Market Analysis Industry Retail Singapore is unable to produce much agricultural foods. So, it imports food products (greater than 90%) from the other countries. According to the report of 2011, it has imported foods worth of $ 12.1 billion. It is expected of continuous growing of this industry in the future due to its high consumption growth. The basic item of Singapore is carbohydrates. For this reason, the purchasing of bread and cereal products became higher (Aaker and Aaker, 2010). The proportion was 21% of total food consumption. The proportion of consumption of food is shown as following table: Food Items Percentage (in respect to total consumption) Bread and Cereal 21% Meat and Sea Food 17% Vegetables 13% Dairy Products 17% Trend in importing of foods outside countries: It can be observed on the above chart that the importing of foods from outside countries has increase over the period. The four major food retailers in Singapore are large retailers, petrol stations and traditional stores. As per industry report of 2010, it has 3000 supermarkets, department stores, convenience stores, hypermarkets and provision shop. They sell mainly agricultural food, processed food and drinks. The market shares of above retailers are shown in table: Category of Market Market Share Super Market and Hyper Market 80% Convenience Stores 19% Traditional Stores 3% It is observed that the online purchaser of food is only 6%. The reason is behind that the business hour of reputed supermarkets is high. The opening hour of super markets is from 9 am to 10pm daily. The opening hour of NTUC supermarket is from 7 am or 8 am to 11 pm daily. It is depend on the location. Some supermarkets provide service 24 hours. The internet access is wider (greater than 20% of total population). So, it is expected that online retailing can increase in the future. Specialty and Gourmet Stores The price of foods in Specialty stores is higher than the other large retailers. The examples of specialty stores are independent single outlet butcheries, wine shops and bakeries (Feld and Mendelson, 2011). The target customers of these stores are high income group consumers. It holds jus 1% of total market share. The demand of gourmet products in Singapore is increasing over the five years. Organic natural Foods The market of organic food is very small in Singapore. The retail value of organic food was S$11 million. Packaged foods hold 90 % of that value and rice has also biggest contribution (75%) on this. It is observed that baby food has the biggest increase. Processed or Packaged Food Processed foods are a large category of food. The demand of frozen processed foods is yet stable. In 2012, the growth of frozen processed food was 3%. The consumption of frozen vegetables was high because the consumer prefers processes vegetables due to food safety. It is expected that the growth of packaged foods is key driver. The demand of frozen is expected to be constant because it provides convenience and nutritional value. Dried Processed Food Rice is actually staple food of Singapore. But, gradually, the consumption of rice decreasing and side by side the consumption of noodles, bread and dried pasta has increased. The high availability of such products reduces the rice habit. Ready Meals As changing of lifestyles of Singapore, consumers are willing to consume ready meals to save their time from busy schedule. But the growth of ready meals is less. The available ready meals are not attractive enough to the consumer. Chocolate Confectionary The trend of chocolate consumption is reducing due to health consciousness. Sugar is added in chocolate and antioxidant properties are also added in dark chocolate. For that reason, consumer avoids the chocolate. But the consumption of premium high quality chocolates is increasing because of its sophisticated taste and used of high cocoa content. Biscuits The sales growth of biscuit in Singapore is so high and consumer prefers to consume small size pack of biscuit. Beverages The demand of the alcoholic drinks is very high even in the economic slowdown situation. It is due to increasing of income level and opening of large numbers of restaurants and pubs. The younger consumers also involve in this segment and there is larger opportunity of growth due to increasing tourists and foreigners. The growth of consumption of hot drinks is strong and stable because the individual earning is increasing. Hot drinks save the time of consumer from their busy lifestyle. There are lots of opportunities for food of beverages to supply the foods with bringing of new items because the customers are looking for special dishes. Competitors Singapore market is highly competitive for existing of large numbers of competitors and it is not easy to enter into the market. The food markets of Singapore rare mainly played by supermarkets and hypermarkets though various alternatives are presented such as the wet and dry markets, small mom and pop type shops, mini-marts and specialty and drinks shops (Cumming, 2012). There are three main players that occupy the retail market of food in Singapore: NTUC Fair Price, Dairy Farm Group and Sheng Siong. Fair Price group of supermarkets is owned by the co-operative NTUC Fair Price Co-operative Ltd is the owners and operators of FairPrice group of supermarkets. Now, this supermarket is available in maximum residential area in Singapore. The target customers are low income group to medium income group consumers. They sell more fine foods compared to other outlets and they follow good pricing strategies. Dairy Farm Group operates runs many supermarket brands. The target customers are of highest income group. The brands of Dairy Farm Group are as follows: Dairy Farm Cold Storage The Market Place Giant Three-Sixty Gourmet Supermarket The numbers of listes supermarkets on Singapore Stock Exchange are greater than 25 which are operated by Sheng Siong and these supermarkets are ranked as third position due its wider chain of supermarket. The target customers are low income group of consumers. They do not sell products like FairPrice and Cold Storage. Maximum products of them are brought from neighbour countries. Customers Individual income level in Singapore has increased over the period. The median household income increased $3640 in 2000 to $5000 in 2010. The earnings of resident households $6000, grew from 27% in 2000 to 43% in 2010 while the proportion earning at least $15000 more than doubled from 4.1% in 2000 to 10% in 2010. There are two types of consumer segments in Singapore. Fist group is middle-aged PMETs (40-64 aged) who larger disposable income. Second group is younger group of PMETs (20-30 aged). Younger group is influenced by modern western cafes and the media. It is observed that the tourist arrival has increased in Singapore. Due to changing of lifestyle to hectic, the consumers of are looking for readymade foods because the enough time is not available to prepare home made fresh cooked meals (Burns and Bush, 2010). For this reason, trending of eating is changing. Either they try to eat out quite a bit or they are willing to consume readymade processed and packaged food and the preparation time of these kinds of foods is very less. Singaporean culture is affecting by Western culture. As a result the maximum households are willing to consume Western type of foods (e.g. pasta and roast beef).The consumption of cereal and breads are also increasing as breakfast option in spite of conventional breakfast options. The trend of consuming of food s by high income group is also changing. They are willing to consume value added foods and beverages at a premium. The consumers of Singapore are getting affected by health and safety awareness. They are looking for foods which healthy. The demand for packaging foods labeled with nutritional information is increasing. The alternatives of healthier food s are wholegrain food item, dairy products with low fat and bread (McDaniel, 2009). Side by side, the consumption of foods with calories and fats is decreasing. Break Even There are lots of fixed and variable expenses such as Raw Materials, Ingredients, Packaging, Rent, and Advertising, etc. For those high expenses, it will take some time to meet the break-even point. According to the cash flow, it analyzed that XYZ Food Beverage Company will meet the break even between the months of May and June where the total cost and revenue of the company will be equal. Thereafter, it is expected that it will start to earn profit. Evaluation of the Concept Strengths Weaknesses Strengths As targeted to tourist, there will be wide range of products. Different foods of countries will be available at reasonable price. The premium products will also available for high status customer and high income group customers. Some unique readymade meals are made according to the demand of the consumers. Suitable market strategies are adopted comparing to the other competitors to enter into Food Beverage industry. Weaknesses The cost of producing of foods will be high. The production of agricultural products is very less. So, it is required to import the ingredients and raw materials from the other countries. Also, some food items need to import from other countries. So, it will incur high cost and large pricing issues. Feasibility Test through NPV Analysis Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Cash Outflow ($150,000) Expectd Cash Inflow $16,084 $15,338 $23,566 ($90) ($7,199) $24,887 $5,514 $10,056 $24,207 $22,398 $10,627 $35,449 Discount Rate (Monthly) 0.87% 0.99138 0.98282 0.97435 0.96594 0.95761 0.94935 0.94116 0.93304 0.925 0.91702 0.90911 Present Value 15205.71 23161.24 -87.69 -6953.83 23832.11 5234.73 9464.36 22586.28 20718.15 9745.19 32227.14 Total Present Value 155133.40 Net Present Value 5133.40 (source: Marlowe et al., 2009, pp.465) The initial investment for setting of this venture is expected $150,000 million and expected monthly discounting rate 0.87%. According to the above table, it is observed that the Net Present Value of this project is positive. So, it can be said that the project is feasible for the investment. Whether to pursue the venture or not Though there are large competitors, the demand of foods and beverages is even high in Singapore market. There are some demands in some segments but the supply of foods is very less such as ready meal, various cultural foods in respect to different countries. The strengths of this venture are also more than the weakness. NPV analysis also shows that the investment is feasible. So, it is beneficial to pursue the venture of new Food Beverage. Conclusion Market analysis says that there is lot of scope and opportunities for Food Beverage. There are some weak areas of the market which can be focused by this venture. The target customers (tourists) are increasing but there is no supply according to the demand. The lifestyle is changing day by day. As a result, high demand of readymade food is growing. Therefore, the venture is suitable to grow and earn profits in the Singapore. References Van Aardt, I. (2011). Entrepreneurship and new venture management. Cape Town: Oxford University Press, Southern Africa. Timmons, J. and Spinelli, S. (2009). New venture creation. Boston: McGraw-Hill/Irwin. Spinelli, S. and Adams, R. (2012). New venture creation. New York: McGraw-Hill/Irwin. Kuratko, D. and Hornsby, J. (2009). New venture management. Upper Saddle River, N.J.: Pearson Prentice Hall. Klonowski, D. (2010). The venture capital investment process. New York, NY: Palgrave Macmillan. Hindle, K. and Klyver, K. (2011). Handbook of research on new venture creation. Cheltenham, Glos, UK: Edward Elgar. Ginsberg, A. and Hasan, I. (2003). New venture investment. Amsterdam: Elsevier.) Feld, B. and Mendelson, J. (2011). Venture deals. Hoboken, N.J.: Wiley. Cumming, D. (2012). The Oxford handbook of venture capital. New York: Oxford University Press. Bradshaw, M. and Carrington, P. (2009). Entrepreneurship and its economic significance, behavior and effects. New York: Nova Science Publishers. Aaker, D. and Aaker, D. (2010). Marketing research. Hoboken, NJ: John Wiley. Burns, A. and Bush, R. (2010). Marketing research. Upper Saddle River, N.J.: Prentice Hall. McDaniel, C. (2009). Marketing research essentials.. Hoboken, N.J.: Wiley. McGivern, Y. (2009). The practice of market research. Harlow, England: Prentice Hall/Financial Times. Marlowe, J., Rivenbark, W., Vogt, A. and Vogt, A. (2009). Capital budgeting and finance. [Washington, D.C.]: ICMA Press. Appendix: Projected Cash Flow: XYZ Food Beverage ($ million) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Semi-Annual Cash Receipts from Processing $71,079 $70,814 $84,973 $45,479 $36,410 $84,923 $57,787 $65,759 $87,159 $84,502 $67,361 $104,782 $861,028 Cash Receipts from Retail $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $100,000 Cash Receipts from Wholesale $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $25,000 Cash Available (Start Up Operating Capital) $0 $11,929 $23,096 $42,462 $38,165 $26,740 $47,384 $48,637 $54,413 $74,322 $92,404 $98,696 General Expenses (Cash Out) Raw Materials $10,949 $10,908 $13,962 $5,604 $4,487 $13,954 $9,495 $11,480 $15,664 $15,186 $12,106 $19,369 $143,164 Ingredients $1,488 $1,483 $1,898 $762 $610 $1,897 $1,291 $1,560 $2,129 $2,064 $1,645 $2,633 $19,460 Packaging $6,582 $6,558 $8,393 $3,369 $2,697 $8,388 $5,708 $6,901 $9,416 $9,129 $7,277 $11,644 $86,065 Officer Wages $2,724 $2,724 $2,724 $2,724 $2,724 $2,724 $2,724 $2,724 $2,724 $2,724 $2,724 $2,724 $32,692 Hourly Wages $22,639 $22,639 $22,639 $22,639 $22,639 $22,639 $22,639 $22,639 $22,639 $22,639 $22,639 $22,639 $271,671 Payroll Expense $2,339 $2,339 $2,339 $2,339 $2,339 $2,339 $2,339 $2,339 $2,339 $2,339 $2,339 $2,339 $28,073 Contract Labor $471 $471 $471 $471 $471 $471 $471 $471 $471 $471 $471 $471 $5,650 Dues and Subscriptions $74 $74 $74 $74 $74 $74 $74 $74 $74 $74 $74 $74 $884 Interest Expense $9,196 $9,179 $9,161 $9,143 $9,125 $9,107 $9,089 $9,071 $9,053 $9,034 $9,016 $8,997 $109,171 Property Taxes $109 $109 $109 $109 $109 $109 $109 $109 $109 $109 $109 $109 $1,304 Laundry $204 $204 $204 $204 $204 $204 $204 $204 $204 $204 $204 $204 $2,453 License $90 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $90 Legal and Accounting $0 $0 $1,313 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,313 Vehicle Expense $292 $292 $292 $292 $292 $292 $292 $292 $292 $292 $292 $292 $3,501 Replacement Tools $174 $174 $174 $174 $174 $174 $174 $174 $174 $174 $174 $174 $2,087 Telephone $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $834 Advertising $559 $559 $559 $559 $559 $559 $559 $559 $559 $559 $559 $559 $6,713 Office Expense $422 $422 $422 $422 $422 $422 $422 $422 $422 $422 $422 $422 $5,067 Utilities $2,787 $2,787 $2,787 $2,787 $2,787 $2,787 $2,787 $2,787 $2,787 $2,787 $2,787 $2,787 $33,439 Insurance Expense $1,564 $1,564 $1,564 $1,564 $1,564 $1,564 $1,564 $1,564 $1,564 $1,564 $1,564 $1,564 $18,764 Rent $325 $325 $325 $325 $325 $325 $325 $325 $325 $325 $325 $325 $3,900 Travel $0 $658 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $658 Supplies $751 $751 $751 $751 $751 $751 $751 $751 $751 $751 $751 $751 $9,011 Other Services $685 $685 $685 $685 $685 $685 $685 $685 $685 $685 $685 $685 $8,224 Repairs and Maintenance $918 $918 $918 $918 $918 $918 $918 $918 $918 $918 $918 $918 $11,013 Total General Expense (Cash Out) $65,412 $65,892 $71,834 $55,985 $54,026 $70,453 $62,689 $66,120 $73,368 $72,521 $67,151 $79,749 $805,200 Principal Payment $4,122 $4,139 $4,157 $4,175 $4,193 $4,211 $4,229 $4,247 $4,265 $4,284 $4,302 $4,321 $50,644 Taxes $33 $33 $33 $33 $33 $33 $33 $33 $33 $33 $33 $33 $393 Cash Available $11,929 $11,166 $19,366 -$4,297 -$11,424 $20,644 $1,253 $5,777 $19,909 $18,082 $6,292 $31,096 $129,791 Cash Forward $11,929 $23,096 $42,462 $38,165 $26,740 $47,384 $48,637 $54,413 $74,322 $92,404 $98,696 $129,791